At the first stop of their inaugural ride, they pulled into a diner as other riders were leaving. The bikers asked Willie and Max where they had gotten their leather saddlebags. Max replied that he'd made them. One rider after another offered to buy the custom bags. When declined, Max was often asked if he would make a set for them, and was handed names and numbers. That same scene played out at stops all along their route. By the time the friends reached home, they had collected 10 orders. The seeds of a business were sown.
Willie and Max sought the best vinyls â with the best quality roller pin buckles, and chrome studs and conchos for decoration. Later, they released more styles and sizes and developed adjustable yokes, which go over or under the seat allowing the bags to fit nearly any motorcycle.
Today, all Willie amp; Max bags, including touring trunks, tool pouches, and swingarm bags are quality-made from premium leather and vinyl. âIt isn't really necessaryâ, stated Max, âbut we know how much our customers obsess about their rides.â